About Westnorth
Most brands get lost in the noise. Westnorth exists to change that.
WESTNORTH is a storytelling marketing agency specialized in storytelling marketing and identity-driven marketing. We stand for the belief that the era of product-first marketing is over. In a world saturated with 10,000 messages a day, only 0.03% are remembered. And none of them are remembered because of a product feature. They are remembered because they tap into desired identity. WESTNORTH exists to make brands part of that 0.03%.
The value we deliver to clients
We give brands the one thing performance marketing cannot buy: a place in someone's identity. That
translates to stronger brand recall, higher organic
word-of-mouth and brand engagement.
“Too many good brands are being erased by their own marketing. They focus on selling product features. They optimize for clicks and forget to build conviction. They measure reach and forget to earn relevance. They sell product functions but forget that consumers are not convinced by features but by desired outcomes and emotions.”
— Nina van Haren, Founder
Stop building campaigns based on what your brand wants to say
Start with what the consumer needs to feel: the tension, the aspiration, the identity gap. And build the brand narrative as the answer to that. Emotional-first is not a tone of voice. It is our entire strategic method.
in the game
PR campaigns
campaigns
People are exposed to 10,000 marketing messages a day.
Only 0.03% is remembered. We make brands be part of that fraction — with years of experience paired with storytelling strategies that make your brand stand out.